Customer Relationship Management (CRM)

A Centralized Solution to execute Business operations.

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Manage your Customer Pipeline with
Axanta CRM

Axanta CRM is the Customer Relationship Management module within the Axanta ERP. It allows you to see all your leads/opportunities in one location, manage them from one stage to another, and analyze your results.

In today’s marketing and sales environment, salespeople want an easy way to track their prospects and they want all the information in one place. In addition, managers require visibility into the sales pipeline and what actions their salespeople are taking.

The Axanta software helps both salespeople and managers, reducing their labor, making them more efficient, and giving them access to easily segmentable, well-visualized information.

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Sales Efficiency

With Axanta CRM, your sales team has immediate access to the information they need, no matter where they are. From Lead Generation to Nurturing relationships to managing your pipeline, Axanta CRM enables you to streamline processes and automate your everyday tasks.

Improved Customer Service

Axanta CRM allows you to capture customer's journey from prospect to purchaser. At your fingertips, you can view their information, preferences, purchase history, communication history and more. This insight places you in a position to better understand their needs, anticipate their next moves and provide outstanding customer service.

Employee Collaboration

Axanta CRM helps different departments  within a company to share information and function as a collaborative team, improving communication and efficiency.  You’ll quickly discover many other departments will find value in having all that customer information at their disposal.

Key CRM Functions


Modern User Interface

An intuitive user interface designed for sales. A Dashboard for a better overview of the sales activities

Lead Generation

You can manually enter leads onto Axanta CRM through single entries or by mass importing them. You can also automate lead entry by integrating your website contact forms and/or your VoIP phones with the system, substantially reducing labor.

Lead Scoring

Score your leads based on explicit and implicit criteria (on pages viewed, localization, time). Define different actions based on lead score and team assignation rules. Decide which total score deserves to be converted into an opportunity.

Pipeline Management

Get a clear overview of the opportunity pipeline. Work faster with the drag & drop interface. Set up specific stages for each sales team. Possibility to create sub-stages to better organize the processes.

360° Visibility

Get all information right into the opportunity: pages visited on your website, mails, meetings, next actions, preceeding orders, etc.

Email Gateways

Get all your email communications automatically attached to the right opportunity. Create new leads automatically based on incoming emails. 

Customer History

Get the full history of activities attached to any customer: opportunities, orders, invoices, total due, etc.

Next Activities

Schedule next activities, such as phone calls and meetings, to keep yourself on track. With e-mail and/or VoIP integration, you can email or call the client directly from your system.

Powerful Reporting

Get statistics about your sources of leads to evaluate the ROI of your marketing campaigns.

Detailed Features


Best Practices & Useful tips to confirgure and deploy your CRM
Sell on road with Axanta's Mobile user Interface
Get leads automatically created from emails, VoIP calls
Send Quotations in few clicks
Manage your Pipeline with Drag & Drop functionality
Optimized view for large screen
Create Campaigns to automatically send emails
Import prospect file with column matching tool
Detect countries, states and cities of leads automatically from your visitor IP address
Get proposition of lead to merge when converting a lead into opportunity
Create contacts automatically based on leads
Optimize lead acquisition
Activate live chat on your website to talk to your visitors
Define rules to assign leads to the right salesperson
Track the source of leads using UTM Tracker
Schedule activities
Analyze lost reasons on your opportunity
Visualize your sales team KPI's at glance 

Minimize Cost & Maximize Profits with Axanta

Axanta's cost-effective and easy to implement solution centralizes and automates the entire operations into one single platform leading to complete customer satisfaction & High Returns on Investment.

Wondering if Axanta would be the right solution for your business? Schedule a demo today and see what Axanta can do for your business.

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