Manage your Customer Pipeline with
Axanta CRM is the Customer Relationship Management module within the Axanta ERP. It allows you to see all your leads/opportunities in one location, manage them from one stage to another, and analyze your results.
In today’s marketing and sales environment, salespeople want an easy way to track their prospects and they want all the information in one place. In addition, managers require visibility into the sales pipeline and what actions their salespeople are taking.
The Axanta software helps both salespeople and managers, reducing their labor, making them more efficient, and giving them access to easily segmentable, well-visualized information.
With Axanta CRM, your sales team has immediate access to the information they need, no matter where they are. From Lead Generation to Nurturing relationships to managing your pipeline, Axanta CRM enables you to streamline processes and automate your everyday tasks.
Improved Customer Service
Axanta CRM allows you to capture customer's journey from prospect to purchaser. At your fingertips, you can view their information, preferences, purchase history, communication history and more. This insight places you in a position to better understand their needs, anticipate their next moves and provide outstanding customer service.
Axanta CRM helps different departments  within a company to share information and function as a collaborative team, improving communication and efficiency.  You’ll quickly discover many other departments will find value in having all that customer information at their disposal.
Modern User Interface
An intuitive user interface designed for sales. A Dashboard for a better overview of the sales activities
You can manually enter leads onto Axanta CRM through single entries or by mass importing them. You can also automate lead entry by integrating your website contact forms and/or your VoIP phones with the system, substantially reducing labor.
Score your leads based on explicit and implicit criteria (on pages viewed, localization, time). Define different actions based on lead score and team assignation rules. Decide which total score deserves to be converted into an opportunity.
Get a clear overview of the opportunity pipeline. Work faster with the drag & drop interface. Set up specific stages for each sales team. Possibility to create sub-stages to better organize the processes.
Get all information right into the opportunity: pages visited on your website, mails, meetings, next actions, preceeding orders, etc.
Get all your email communications automatically attached to the right opportunity. Create new leads automatically based on incoming emails.
Schedule next activities, such as phone calls and meetings, to keep yourself on track. With e-mail and/or VoIP integration, you can email or call the client directly from your system.
Get statistics about your sources of leads to evaluate the ROI of your marketing campaigns.